Billboard Teams Up With New York Lottery for 2025 Billboard Latin Music Week

Billboard Latin Music Week is taking over Miami from October 14-18, 2024 for its 35th anniversary. You could be there to experience it all in the flesh next year. Billboard has teamed up with the New York Lottery for your chance to win a massive prize that will transport you to the heart of the action for an unforgettable trip in the 305.

As you know, the hottest acts in Latin music are coming together for star-studded conversations, workshops, networking, showcases, and concerts, with this year’s lineup featuring Gloria Estefan, J Balvin, Peso Pluma, and more. Want to be there in person in 2025? Billboard is partnering with the New York Lottery to give you the chance to win one of 100 VIP trips. All you have to do is get your hands on the new Grande Scratch-Off Games from the New York Lottery and you could be rubbing shoulders with Latin chart-toppers and heavy-hitters next October.

When you play the New York Lottery’s new Grande Scratch-Off Games, you’re one step closer to seeing your favorite Latin music stars. Individuals with eligible $3,000,000 GRANDE and $1,000,000 GRANDE tickets can enter to win 1 of 100 VIP trips (with a plus-one) that’ll have fans feeling all the perks of the Miami heat. Travel accommodates two (2) round trip coach class tickets to Miami, Florida from a major commercial New York airport, three (3) nights stay in a double occupancy room at a hotel near the event, daily continental breakfast, a Billboard Latin Music Week gift bag in the room upon arrival containing two tickets to the invite-only Billboard Latin Music Awards ceremony, shuttle service from the airport and any scheduled experiences, $1,200 upfront spending money and more.

Here’s how it works. Pick up a Grande Scratch-Off ticket between September 3, 2024 and June 30, 2025. Didn’t win the $3,000,000 and $1,000,000 Grande prizes? That’s okay! You are still eligible to enter into one of four drawings for a second chance to win the VIP trip to Billboard Latin Music Week Experience in 2025 or a cash prize of $1,000,000 or $3,000,000. If you have the golden ticket in any of the following drawings – December 17, 2024, April 1, 2025, or July 1, 2025 – you could be on your way to Miami for the opportunity of a lifetime on October 15-18, 2025. Locations and dates subject to change.

For information on how to play, how to check your results and more, visit the NYLSoundsGrande.com homepage.
Don’t forget to buy your New York Lottery Grande tickets, available now, and keep an eye on all things 2024 Billboard Latin Music Week here.