GRAMMY award-winning and multi-platinum artist SZA has been announced as the Vans Artistic Director. As a collaborator, SZA will blend her “wildly original” approach with Vans’ creative ethos in a multi-year creative role that will see her spearhead product and marketing activations.
The announcement comes as Vans continues its push for greater creativity and individuality, this time with a curator who is as “unexpectedly real and unabashedly artistic” as they come. Said SZA, “I hope to create a community that honors and uplifts joy, creative exploration, and feeling like you belong.”
One of the first campaigns from SZA during her time as Vans Artistic Director is a brand anthem film about self-development and raw authenticity. SZA dons her go-to Vans style, the Knu Skool in “Black/White” that’s been loved by skaters and urban wear culture since its original release back in 1997 as a reimagining of the classic Old Skool. The refreshed silhouette from SZA comes with a padded tongue, oversized laces and a 3D Sidestripe.
The Vans Knu Skool “Black/White” is now available at select stores and online at Vans.com. We’ll be keeping an eye out on more projects from SZA’s newly anointed role at Vans.
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